Wednesday, March 14, 2007

hometown hero

No one ever expected 300 (2007) to rake in almost $71 million this past weekend. No one ever expected the film to set the record for the highest-grossing March release or the highest grossing IMAX experience ever. It ranks third among R-rated films to have the biggest opening weekend. No one ever expected it to do so well considering no one really famous is in it. Everyone's trying to figure out how this could have happened. Looks like it's word-of-mouth, the stunning visuals, and a clever internet ad campaign. Another factor they have forgotten to mention is this: it is based on a Frank Miller graphic novel. It may not be one of the most outstanding factors, but I would think some of the same people who saw this one are the same fanboys who love Sin City (2005). Just a thought.

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